AI Search Optimisation

People are increasingly using AI assistants such as ChatGPT, Gemini, Claude and Copilot to search for businesses, products, services and information.

We help businesses improve how AI systems understand and represent them, increasing their chances of appearing in relevant AI-generated answers.

What we do

We start with an AI Search Audit to understand the current situation. We examine what major AI systems know about your business, how they understand it, where they find information about it and whether they mention or recommend it for relevant searches.

Depending on what we find, the work may include:

  • analysing how your business appears across major AI systems;
  • identifying factors that may be limiting its presence in AI Search;
  • improving website structure and content;
  • making information about your business clearer and more consistent;
  • strengthening relevant external sources and signals;
  • implementing technical improvements, including structured data and Schema.org where appropriate;
  • preparing prioritised recommendations for further improvement;
  • implementing the agreed optimisation work if you choose to continue after the audit.

Who is this service for?

This service is for businesses that want to:

  • understand how they currently appear in AI Search;
  • improve their chances of being mentioned or recommended in relevant AI-generated answers;
  • identify what may be limiting their presence in AI Search;
  • prepare for the growing use of AI as a way to search for information and make decisions.

Our Process

1. Understand Your Business

We learn about your business, your customers, your products or services and the searches in which your business should ideally appear.

2. AI Search Audit

We examine how your business currently appears across major AI systems and identify what may be helping or limiting its presence.

3. Recommendations

We explain what we found and provide a prioritised plan of practical improvements.

4. Optimisation

If you choose to continue with us, we implement the agreed improvements across your website and wider digital presence.

5. Review

We review the changes, check how your business is represented and identify further opportunities for improvement.

What you’ll get

After the AI Search Audit, you will have:

  • a clear understanding of your current position in AI Search;
  • an explanation of how AI systems currently understand and represent your business;
  • the main issues and opportunities we have identified;
  • a prioritised plan for improvement.

If you continue with AI Search Optimisation, you will also get:

  • the agreed improvements implemented;
  • clearer and more consistent information about your business online;
  • a digital presence that is easier for AI systems to understand;
  • a better chance of being mentioned or recommended in relevant AI-generated answers.

Questions You May Have

  • An AI Search Optimization audit examines how your business and website are currently discovered, understood and represented in AI search. OZZOU looks at technical, structural, content and external factors that may affect AI visibility and identifies where improvements can be made. The audit gives you a baseline, identifies problems and sets priorities for further work.
  • SEO and AI Search Optimization overlap in some areas, but they focus on different search environments and outcomes. Traditional SEO mainly works to improve visibility in search engine results, while OZZOU’s AI Search Optimization service looks at whether AI systems can discover, understand, cite, mention and recommend a business when generating answers. For a broader explanation, see How AI Search Optimization Differs from Traditional SEO.
  • In most cases, yes. An audit gives OZZOU a baseline and helps identify why your business is or is not appearing in relevant AI search situations. Without understanding current visibility, website structure, technical condition, content and external signals, optimisation can easily focus on the wrong problem.
  • The platforms OZZOU checks depend on your business, market and the type of searches being tested. The scope can include major AI assistants and AI-powered search environments such as ChatGPT, Gemini, Copilot, Perplexity and others where relevant. The platforms and testing scenarios are agreed as part of the audit scope.
  • You can use an OZZOU AI Search Optimization audit as a standalone assessment or continue with optimisation afterwards. If you choose to proceed, the findings are prioritised, the next scope of work is agreed and the most relevant improvements can then be implemented.
  • No. OZZOU cannot guarantee that ChatGPT, Gemini, Perplexity or another AI system will mention, cite or recommend a particular business. AI systems make their own decisions about which information and sources to use. AI Search Optimization can identify obstacles, improve relevant signals and create better conditions for your business to be discovered and represented accurately.
  • OZZOU starts with a baseline and monitors how your business appears over time across relevant AI assistants, queries and search situations. Depending on the project, this can include discovery, citations, mentions, recommendations and other visibility changes. Because AI answers can vary, progress is assessed across patterns and repeated testing rather than a single prompt.
  • There is no standard timeframe. Results depend on your starting position, the work required, how quickly external systems discover and process changes and how competitive the subject is. OZZOU can explain which improvements are under direct control, which may take longer to appear and what should continue to be monitored after optimisation.

Let’s talk

AI is becoming another important way people discover businesses, products and services.

Tell us about your business and we’ll help you understand how you currently appear in AI Search and what can be improved.