Mum Asks: How Does ChatGPT Decide Which Business to Recommend?
Mum asks: I asked ChatGPT where I should go for dinner and told it I wanted a good Italian restaurant. It gave me three places. But how does ChatGPT actually…
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What We Still Cannot Reliably Measure in AI Search
In the previous article, Measuring AI Visibility, we looked at how to measure AI visibility in a way that produces meaningful results. If we define the query set, platforms, language…
Mum Asks: Why Does AI Give Different Answers to the Same Question?
Mum asks: I understand why ChatGPT might give two people different answers. But why can I ask the same ChatGPT the same question today and tomorrow — and get a…
How AI Search Optimization Differs from Traditional SEO
Search engine optimisation and AI Search Optimization share many of the same foundations, but they address different optimisation problems. Traditional SEO is concerned with how web pages become visible in…
Does Your Business Need AI Search Optimization?
AI Search is already part of how people find businesses, explore their options and decide who to contact. A potential customer can ask ChatGPT, Gemini or another AI system who…
If AI Search Results Can’t Be Guaranteed, Why Invest in AI Search Optimization?
If you’ve asked yourself these questions, so have I. If nobody can guarantee that ChatGPT, Gemini, Copilot or another AI system will recommend my business, what exactly am I paying…
Measuring AI Visibility
Measuring website visibility in traditional search is something we have been doing for years. We can look at rankings for important queries, check impressions and clicks in Google Search Console,…
Different Forms of AI Search: Conversational, Agentic, Adaptive, Ambient and Multimodal Search
We increasingly use AI Search as a broad term for search experiences in which artificial intelligence helps interpret a task, retrieve information and shape the final result. Within that broad…
How AI Search Optimization Services Are Packaged and Sold
AI Search Optimization is already being sold as a commercial service, but understanding what the market is actually offering can be difficult. One provider sells a GEO Audit, another an…
The Future of Search: What Comes Next?
Traditional Search and AI Search already exist side by side, but that may be only a transitional stage. Search has already moved beyond the familiar list of links. It can…