Measuring AI Visibility
Measuring website visibility in traditional search is something we have been doing for years. We can look at rankings for important queries, check impressions and clicks in Google Search Console,…
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Different Forms of AI Search: Conversational, Agentic, Adaptive, Ambient and Multimodal Search
We increasingly use AI Search as a broad term for search experiences in which artificial intelligence helps interpret a task, retrieve information and shape the final result. Within that broad…
How AI Search Optimization Services Are Packaged and Sold
AI Search Optimization is already being sold as a commercial service, but understanding what the market is actually offering can be difficult. One provider sells a GEO Audit, another an…
The Future of Search: What Comes Next?
Traditional Search and AI Search already exist side by side, but that may be only a transitional stage. Search has already moved beyond the familiar list of links. It can…
Mum Asks: Where Does ChatGPT Get Information About My Business?
My mum has a small flower shop. One day she asked me: “Where does ChatGPT get information about my business? Because I can see that some of what it tells…
Advertising in AI Search: What Is Actually Emerging?
Not long ago, advertising in AI Search was mostly a subject of prediction. In 2026, it has become a real market, although one that is still taking shape. ChatGPT now…
Will AI Make Us Think Less?
Around 2,400 years ago, in Plato’s dialogue Phaedrus, Socrates tells a story about a new technology. In ancient Egypt, the god Theuth invented a number of arts and disciplines: arithmetic,…
What Skills Does an AI Search Specialist Need?
There are several reasons why someone might want to understand the skill set behind AI Search. If you already work in SEO, content, web development, analytics, PR or digital strategy…
A New OZZOU AI Lab Resource: Major AI Search Reports, Studies and Research Sources
AI search has quickly developed into its own research field. Data now comes from Google, Microsoft, OpenAI and other AI platforms, as well as analytics companies, citation-tracking tools, search specialists,…
A New OZZOU AI Lab Resource: Major AI Reports, Indexes and Research Sources
AI is moving too quickly for any single report or organisation to provide a complete picture. Useful data is spread across annual reports, recurring industry studies, research programmes, live indexes…