What you'll find here
AI Search is evolving rapidly, and so is this library. Here we share our research, experiments and practical insights to help businesses and professionals understand AI-powered search and prepare for what comes next.
AI Lab
Exploring AI Search through research, practical methodologies and real-world experimentation.
AI Search Methodology
Philosophy of AI Search Optimization
Principles of AI Search
AI Search Audit Framework
Components of an AI Search Audit
AI Search Ranking Factors
AI Search Signals
Evolution of the methodology
Research notes
Experiments
Open questions
Frameworks
Mental models
Frameworks
Evaluation models
Comparison frameworks
Decision trees
Tools
AI Search tools
Crawlers
LLM tools
Structured data tools
Entity tools
Monitoring tools
Comparisons
ChatGPT vs Google
Perplexity vs Gemini
AI Search vs SEO
RAG vs Fine-tuning
Search vs Generation
Terminology
AI Search Dictionary
AI Search Glossary
AI Search Acronyms
SEO → AI Search terminology mapping
AI terminology explained
AI Search concepts
AI Search abbreviations
Core Terms
Professional Terms
Historical Terms
Related Terms
Research
Research notes
Observations
Experiments
Case studies
Findings
Monthly reports
Templates
Audit templates
Prompt templates
Research templates
Reporting templates
Standards
Robots.txt
Schema.org
llms.txt
MCP
OpenAI specifications
Google AI recommendations
Checklists
AI Visibility Checklist
Website Structure Checklist
Technical Checklist
Content Checklist
Entity Checklist
Authority Checklist
Local Business Checklist
AI Readiness Checklist
AI Crawlability Checklist
Resources
Major AI Reports, Indexes & Research Sources
Major AI Search Reports, Studies & Research Sources
Books
Papers
Courses
Conferences
Experts to follow
Podcasts
Newsletters
Communities
FAQ
Does ChatGPT use SEO?
How does Perplexity rank sources?
Why isn’t my website mentioned?
Can AI crawl JavaScript?
What is AI Search?
…
Timelines
Evolution of Search
AI Search Timeline
LLM Timeline
Major AI Search Updates
AI Search Newsletter
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