Why AI Can Find Your Business and Still Not Recommend It
Imagine a simple situation. You ask ChatGPT, Gemini, or another AI system about your company. It knows the business name, can find information about it, understands what you do, and…
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Read MoreWhy AI Can Find Your Business and Still Not Recommend It
Why Technical SEO Still Matters in AI Search
Discussions around AI Search Optimization can sometimes create the impression that traditional SEO work is becoming less important. As users increasingly receive direct answers instead of lists of links, and…
Mum Asks: What’s the Difference Between Google Search and AI Search?
My mum asked me a simple question: “If Google and ChatGPT both help me find things, what’s the difference between them?” The simplest answer is: Google usually helps you find…
How Website Structure Shapes AI’s Understanding of Your Business
When people talk about business visibility in AI Search, the conversation often moves quickly to technical questions: is the website indexed, can search engines access its pages, and are the…
What Does an AI Search Optimization Agency Do?
When a business first encounters AI Search Optimization, the basic idea is usually easy enough to understand: make it easier for AI systems to find, understand and accurately represent the…
Mum Asks: What Do You Actually Do in AI Search Optimization?
Not long after our conversation about why ChatGPT wasn’t recommending her flower shop, my mum asked me another question. “So, what exactly do you do in AI Search Optimization?” I…
What Makes a Business Visible in AI Search? The Basics
When someone asks ChatGPT, Gemini, Copilot, Perplexity or another AI system a question, they increasingly receive a direct answer rather than a familiar list of search results. That answer may…
Where Does AI Get Information About Your Business — and Why Can It Get It Wrong?
You ask ChatGPT about your business and get a surprisingly inaccurate answer. It knows the business name, but does not describe the company quite as you would expect. It may…
Different Perspectives on AI Search Optimization Audit Methodologies
In the previous article, I reviewed several of today’s most widely recognised AI Search Optimization Audit methodologies. Although they often use different terminology and place emphasis on different aspects of…
Existing AI Search Optimization Audit Methodologies: A Practical Review
Over the past two years, AI-powered search platforms such as Google AI Overviews, ChatGPT, Microsoft Copilot, Gemini, Claude and Perplexity have begun changing the way people discover information online. As…