The Future of Search: What Comes Next?
Traditional Search and AI Search already exist side by side, but that may be only a transitional stage. Search has already moved beyond the familiar list of links. It can…
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Will AI Make Us Think Less?
Around 2,400 years ago, in Plato’s dialogue Phaedrus, Socrates tells a story about a new technology. In ancient Egypt, the god Theuth invented a number of arts and disciplines: arithmetic,…
When Is a News Story Really Important for an AI Search Optimizer?
After publishing an article about the European Commission’s decisions concerning Android and Google Search, I asked a simple question: what does this article actually offer a fellow AI Search Optimizer?…
Why I Use the Term “AI Search Optimization”
This emerging professional field still has no single, widely accepted name. AEO, GEO, LLMO, AI SEO, AI Search Optimization, and other terms are all in use. There is no clear…
What If AI Search Is Just Another Hype?
A few days ago, I caught myself thinking about something uncomfortable. Everywhere I look, I see advertisements for AI Search Optimization—on LinkedIn, YouTube, Facebook and in industry newsletters. Everyone seems…