Mum Asks: Where Does ChatGPT Get Information About My Business?
My mum has a small flower shop. One day she asked me: “Where does ChatGPT get information about my business? Because I can see that some of what it tells…
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Will AI Make Us Think Less?
Around 2,400 years ago, in Plato’s dialogue Phaedrus, Socrates tells a story about a new technology. In ancient Egypt, the god Theuth invented a number of arts and disciplines: arithmetic,…
How Important Is AI Search Optimization Today?
Just a few years ago, AI Search was often discussed as something that might change search in the future. Today, that framing no longer reflects what is actually happening. AI-generated…
How AI Is Changing the Way People Choose Businesses
Just a few years ago, the online journey of a potential customer was fairly predictable. Someone searched on Google, looked through the results, opened a few websites, read reviews and…
Where Can You Study AI Search?
Over the past few weeks, we reviewed dozens of university programmes, Professional Certificates, educational platforms and specialised courses to answer a simple but practical question: Where can someone today acquire…
Mum Asks: What’s the Difference Between Google Search and AI Search?
My mum asked me a simple question: “If Google and ChatGPT both help me find things, what’s the difference between them?” The simplest answer is: Google usually helps you find…
How Website Structure Shapes AI’s Understanding of Your Business
When people talk about business visibility in AI Search, the conversation often moves quickly to technical questions: is the website indexed, can search engines access its pages, and are the…
What Does an AI Search Optimization Agency Do?
When a business first encounters AI Search Optimization, the basic idea is usually easy enough to understand: make it easier for AI systems to find, understand and accurately represent the…
Mum Asks: What Do You Actually Do in AI Search Optimization?
Not long after our conversation about why ChatGPT wasn’t recommending her flower shop, my mum asked me another question. “So, what exactly do you do in AI Search Optimization?” I…
What Makes a Business Visible in AI Search? The Basics
When someone asks ChatGPT, Gemini, Copilot, Perplexity or another AI system a question, they increasingly receive a direct answer rather than a familiar list of search results. That answer may…