Measuring AI Visibility
Measuring website visibility in traditional search is something we have been doing for years. We can look at rankings for important queries, check impressions and clicks in Google Search Console,…
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Advertising in AI Search: What Is Actually Emerging?
Not long ago, advertising in AI Search was mostly a subject of prediction. In 2026, it has become a real market, although one that is still taking shape. ChatGPT now…
A New OZZOU AI Lab Resource: Major AI Search Reports, Studies and Research Sources
AI search has quickly developed into its own research field. Data now comes from Google, Microsoft, OpenAI and other AI platforms, as well as analytics companies, citation-tracking tools, search specialists,…
A New OZZOU AI Lab Resource: Major AI Reports, Indexes and Research Sources
AI is moving too quickly for any single report or organisation to provide a complete picture. Useful data is spread across annual reports, recurring industry studies, research programmes, live indexes…
How Important Is AI Search Optimization Today?
Just a few years ago, AI Search was often discussed as something that might change search in the future. Today, that framing no longer reflects what is actually happening. AI-generated…
10 Steps to Improve Your Business Visibility in AI Search
A few months ago, we looked at the basic factors that make a business visible in AI Search and explained why each of them matters. This time, we are taking…
Chatbots, AI Assistants, Search Engines: What Are They Really?
ChatGPT is still commonly described as a chatbot. Gemini and Claude are usually called AI assistants. Perplexity is positioned as an AI-powered search engine, while Microsoft Copilot is primarily presented…
SEO Audit vs AI Search Audit (Yes, Another One)
Yes, I know. The internet probably doesn’t need another article comparing an SEO audit with an AI Search audit. I wasn’t planning to write one either. It started with a…
AI Search by Mid-2026: A Global Field and an Established Ecosystem
Several months ago, we examined how AI Search differs from Traditional Search. It is now worth looking at AI Search from a different perspective: as a field surrounded by an…
Where Can You Study AI Search?
Over the past few weeks, we reviewed dozens of university programmes, Professional Certificates, educational platforms and specialised courses to answer a simple but practical question: Where can someone today acquire…