After publishing an article about the European Commission’s decisions concerning Android and Google Search, I asked a simple question: what does this article actually offer a fellow AI Search Optimizer?…
This emerging professional field still has no single, widely accepted name. AEO, GEO, LLMO, AI SEO, AI Search Optimization, and other terms are all in use. There is no clear…
Imagine a simple situation. You ask ChatGPT, Gemini, or another AI system about your company. It knows the business name, can find information about it, understands what you do, and…
Discussions around AI Search Optimization can sometimes create the impression that traditional SEO work is becoming less important. As users increasingly receive direct answers instead of lists of links, and…
When people talk about business visibility in AI Search, the conversation often moves quickly to technical questions: is the website indexed, can search engines access its pages, and are the…
In the previous article, I reviewed several of today’s most widely recognised AI Search Optimization Audit methodologies. Although they often use different terminology and place emphasis on different aspects of…
When we talk about search optimization, the object of the work usually seems fairly clear. In traditional SEO, we optimise a website, its pages, structure, technical setup, content and other…
When we read an AI-generated answer and look at the sources shown beside it, it is easy to assume that the whole answer was built from those pages. But if…
Imagine two people opening the same AI assistant at the same time and asking exactly the same question: Where is the best place to stay in Melbourne? One person might…
When we ask ChatGPT, Copilot, Perplexity, or another AI search system a question, the process looks simple: we ask, and a few seconds later we receive an answer. But more…