What Does AI Search Optimization Actually Optimize?
When we talk about search optimization, the object of the work usually seems fairly clear. In traditional SEO, we optimise a website, its pages, structure, technical setup, content and other…
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Mum Asks: Why Doesn’t ChatGPT Recommend My Business?
The other day, my mum asked me a simple question. She owns a small flower shop, and she said: “Why doesn’t ChatGPT recommend my business to customers?” My answer was…
Does ChatGPT Know About Your Business?
The simplest way to find out what ChatGPT knows about your business is to ask. In ten minutes, you can check whether it knows your company exists, understands what you…
Mum Asks: Which AI Assistant Should I Use?
The other day, my mum asked me: “Everyone keeps talking about ChatGPT, Gemini, Claude, Grok… Which one is the best? Which one should I use?” Instead of answering, I asked…
How AI Search Chooses Sources — and What That Means for Your Business
When we read an AI-generated answer and look at the sources shown beside it, it is easy to assume that the whole answer was built from those pages. But if…
Why Two People Can Receive Different AI Answers
Imagine two people opening the same AI assistant at the same time and asking exactly the same question: Where is the best place to stay in Melbourne? One person might…
How AI Search Finds Information and Turns It Into an Answer
When we ask ChatGPT, Copilot, Perplexity, or another AI search system a question, the process looks simple: we ask, and a few seconds later we receive an answer. But more…
Does AI Really Trust Your Website?
Almost every discussion about AI Search seems to revolve around one word: Trust. AI trusts websites. AI trusts brands. AI trusts experts. Become a source AI trusts. Increase AI’s trust…
What If AI Search Is Just Another Hype?
A few days ago, I caught myself thinking about something uncomfortable. Everywhere I look, I see advertisements for AI Search Optimization—on LinkedIn, YouTube, Facebook and in industry newsletters. Everyone seems…
How Experts Explain the Difference Between Traditional Search and AI Search
Over the past two years, a growing number of publications have explored the differences between Traditional Search and AI Search. While they all discuss the same transition, they often explain…