How Important Is AI Search Optimization Today?
Just a few years ago, AI Search was often discussed as something that might change search in the future. Today, that framing no longer reflects what is actually happening. AI-generated…
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How AI Is Changing the Way People Choose Businesses
Just a few years ago, the online journey of a potential customer was fairly predictable. Someone searched on Google, looked through the results, opened a few websites, read reviews and…
10 Steps to Improve Your Business Visibility in AI Search
A few months ago, we looked at the basic factors that make a business visible in AI Search and explained why each of them matters. This time, we are taking…
Chatbots, AI Assistants, Search Engines: What Are They Really?
ChatGPT is still commonly described as a chatbot. Gemini and Claude are usually called AI assistants. Perplexity is positioned as an AI-powered search engine, while Microsoft Copilot is primarily presented…
SEO Audit vs AI Search Audit (Yes, Another One)
Yes, I know. The internet probably doesn’t need another article comparing an SEO audit with an AI Search audit. I wasn’t planning to write one either. It started with a…
AI Search by Mid-2026: A Global Field and an Established Ecosystem
Several months ago, we examined how AI Search differs from Traditional Search. It is now worth looking at AI Search from a different perspective: as a field surrounded by an…
Where Can You Study AI Search?
Over the past few weeks, we reviewed dozens of university programmes, Professional Certificates, educational platforms and specialised courses to answer a simple but practical question: Where can someone today acquire…
When Is a News Story Really Important for an AI Search Optimizer?
After publishing an article about the European Commission’s decisions concerning Android and Google Search, I asked a simple question: what does this article actually offer a fellow AI Search Optimizer?…
Why the European Commission Wants Google to Open Android and Google Search
On 16 July 2026, the European Commission adopted two binding decisions under the Digital Markets Act (DMA) requiring Google to make significant changes to Android and Google Search. At first…
Why I Use the Term “AI Search Optimization”
This emerging professional field still has no single, widely accepted name. AEO, GEO, LLMO, AI SEO, AI Search Optimization, and other terms are all in use. There is no clear…