Existing AI Search Optimization Audit Methodologies: A Practical Review
Over the past two years, AI-powered search platforms such as Google AI Overviews, ChatGPT, Microsoft Copilot, Gemini, Claude and Perplexity…
Greg Sempelidis
Founder of OZZOU • AI Search & Digital Strategy
Researching AI Search and its impact on how businesses are discovered, understood, cited and recommended by AI systems. More than 30 years of experience across web development, digital marketing, SEO and emerging technologies. Current areas of focus include AI Search Optimization, AI visibility, the evolution of search and digital strategy.
Read MoreExisting AI Search Optimization Audit Methodologies: A Practical Review
What Does AI Search Optimization Actually Optimize?
When we talk about search optimization, the object of the work usually seems fairly clear. In traditional SEO, we optimise…
Mum Asks: Why Doesn’t ChatGPT Recommend My Business?
The other day, my mum asked me a simple question. She owns a small flower shop, and she said: “Why…
Does ChatGPT Know About Your Business?
The simplest way to find out what ChatGPT knows about your business is to ask. In ten minutes, you can…
Mum Asks: Which AI Assistant Should I Use?
The other day, my mum asked me: “Everyone keeps talking about ChatGPT, Gemini, Claude, Grok… Which one is the best?…
How AI Search Chooses Sources — and What That Means for Your Business
When we read an AI-generated answer and look at the sources shown beside it, it is easy to assume that…
Why Two People Can Receive Different AI Answers
Imagine two people opening the same AI assistant at the same time and asking exactly the same question: Where is…
How AI Search Finds Information and Turns It Into an Answer
When we ask ChatGPT, Copilot, Perplexity, or another AI search system a question, the process looks simple: we ask, and…
Does AI Really Trust Your Website?
Almost every discussion about AI Search seems to revolve around one word: Trust. AI trusts websites. AI trusts brands. AI…
What If AI Search Is Just Another Hype?
A few days ago, I caught myself thinking about something uncomfortable. Everywhere I look, I see advertisements for AI Search…