A New OZZOU AI Lab Resource: Major AI Reports, Indexes and Research Sources
AI is moving too quickly for any single report or organisation to provide a complete picture. Useful data is spread…
Greg Sempelidis
Founder of OZZOU • AI Search & Digital Strategy
Researching AI Search and its impact on how businesses are discovered, understood, cited and recommended by AI systems. More than 30 years of experience across web development, digital marketing, SEO and emerging technologies. Current areas of focus include AI Search Optimization, AI visibility, the evolution of search and digital strategy.
Read MoreA New OZZOU AI Lab Resource: Major AI Reports, Indexes and Research Sources
How Important Is AI Search Optimization Today?
Just a few years ago, AI Search was often discussed as something that might change search in the future. Today,…
How AI Is Changing the Way People Choose Businesses
Just a few years ago, the online journey of a potential customer was fairly predictable. Someone searched on Google, looked…
10 Steps to Improve Your Business Visibility in AI Search
A few months ago, we looked at the basic factors that make a business visible in AI Search and explained…
Chatbots, AI Assistants, Search Engines: What Are They Really?
ChatGPT is still commonly described as a chatbot. Gemini and Claude are usually called AI assistants. Perplexity is positioned as…
SEO Audit vs AI Search Audit (Yes, Another One)
Yes, I know. The internet probably doesn’t need another article comparing an SEO audit with an AI Search audit. I…
AI Search by Mid-2026: A Global Field and an Established Ecosystem
Several months ago, we examined how AI Search differs from Traditional Search. It is now worth looking at AI Search…
Where Can You Study AI Search?
Over the past few weeks, we reviewed dozens of university programmes, Professional Certificates, educational platforms and specialised courses to answer…
When Is a News Story Really Important for an AI Search Optimizer?
After publishing an article about the European Commission’s decisions concerning Android and Google Search, I asked a simple question: what…
Why the European Commission Wants Google to Open Android and Google Search
On 16 July 2026, the European Commission adopted two binding decisions under the Digital Markets Act (DMA) requiring Google to…