Why I Use the Term “AI Search Optimization”
This emerging professional field still has no single, widely accepted name. AEO, GEO, LLMO, AI SEO, AI Search Optimization, and…
Greg Sempelidis
Founder of OZZOU • AI Search & Digital Strategy
Researching AI Search and its impact on how businesses are discovered, understood, cited and recommended by AI systems. More than 30 years of experience across web development, digital marketing, SEO and emerging technologies. Current areas of focus include AI Search Optimization, AI visibility, the evolution of search and digital strategy.
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Why AI Can Find Your Business and Still Not Recommend It
Imagine a simple situation. You ask ChatGPT, Gemini, or another AI system about your company. It knows the business name,…
Why Technical SEO Still Matters in AI Search
Discussions around AI Search Optimization can sometimes create the impression that traditional SEO work is becoming less important. As users…
Mum Asks: What’s the Difference Between Google Search and AI Search?
My mum asked me a simple question: “If Google and ChatGPT both help me find things, what’s the difference between…
How Website Structure Shapes AI’s Understanding of Your Business
When people talk about business visibility in AI Search, the conversation often moves quickly to technical questions: is the website…
What Does an AI Search Optimization Agency Do?
When a business first encounters AI Search Optimization, the basic idea is usually easy enough to understand: make it easier…
Mum Asks: What Do You Actually Do in AI Search Optimization?
Not long after our conversation about why ChatGPT wasn’t recommending her flower shop, my mum asked me another question. “So,…
What Makes a Business Visible in AI Search? The Basics
When someone asks ChatGPT, Gemini, Copilot, Perplexity or another AI system a question, they increasingly receive a direct answer rather…
Where Does AI Get Information About Your Business — and Why Can It Get It Wrong?
You ask ChatGPT about your business and get a surprisingly inaccurate answer. It knows the business name, but does not…
Different Perspectives on AI Search Optimization Audit Methodologies
In the previous article, I reviewed several of today’s most widely recognised AI Search Optimization Audit methodologies. Although they often…