If AI Search Results Can’t Be Guaranteed, Why Invest in AI Search Optimization?
If you’ve asked yourself these questions, so have I. If nobody can guarantee that ChatGPT, Gemini, Copilot or another AI…
Greg Sempelidis
Founder of OZZOU • AI Search & Digital Strategy
Researching AI Search and its impact on how businesses are discovered, understood, cited and recommended by AI systems. More than 30 years of experience across web development, digital marketing, SEO and emerging technologies. Current areas of focus include AI Search Optimization, AI visibility, the evolution of search and digital strategy.
Read MoreIf AI Search Results Can’t Be Guaranteed, Why Invest in AI Search Optimization?
Measuring AI Visibility
Measuring website visibility in traditional search is something we have been doing for years. We can look at rankings for…
Different Forms of AI Search: Conversational, Agentic, Adaptive, Ambient and Multimodal Search
We increasingly use AI Search as a broad term for search experiences in which artificial intelligence helps interpret a task,…
How AI Search Optimization Services Are Packaged and Sold
AI Search Optimization is already being sold as a commercial service, but understanding what the market is actually offering can…
The Future of Search: What Comes Next?
Traditional Search and AI Search already exist side by side, but that may be only a transitional stage. Search has…
Mum Asks: Where Does ChatGPT Get Information About My Business?
My mum has a small flower shop. One day she asked me: “Where does ChatGPT get information about my business?…
Advertising in AI Search: What Is Actually Emerging?
Not long ago, advertising in AI Search was mostly a subject of prediction. In 2026, it has become a real…
Will AI Make Us Think Less?
Around 2,400 years ago, in Plato’s dialogue Phaedrus, Socrates tells a story about a new technology. In ancient Egypt, the…
What Skills Does an AI Search Specialist Need?
There are several reasons why someone might want to understand the skill set behind AI Search. If you already work…
A New OZZOU AI Lab Resource: Major AI Search Reports, Studies and Research Sources
AI search has quickly developed into its own research field. Data now comes from Google, Microsoft, OpenAI and other AI…